About Us

The Province of Alberta passed legislation in 1983, which permits municipal governments to establish Business Revitalization Zones or a "BRZ". The BRZ was created as a self-help mechanism by which business people in an area can administer funds to improve the area and jointly promote their businesses.

A BRZ is formed through an application to the City Clerk's office. A petition signed by at least ten persons listed on the current business assessment role for the area is submitted defining the boundary of the area. The city notifies all potential members of the proposed BRZ. Then, City Council may proceed to establish a by-law which lays out the boundaries and purpose of the BRZ.

The BRZ is governed by a Board of Directors composed of up to eight local business people. They are responsible for the BRZ's yearly program and receive financing from a special BRZ tax levy added to all business tax assessments within the boundary.

Benefits of our 4th Street BRZ
The 4 th Street BRZ began in 1990. Our boundaries stretch from 12th Avenue to Elbow Drive and include over 300 businesses.

The benefits of the BRZ to businesses on 4 th Street are numerous. The BRZ is an excellent vehicle to promote the identity of our business district through advertising and special events. The BRZ is also a united voice to communicate our point of view directly to City Council. Our BRZ also gives us the means to maintain and improve the appearance of the street.

4th Street BRZ Mission Statement
The mission of the 4 th Street BRZ is to represent the business interests of its members and to create, promote and maintain a unique, attractive, vibrant and prosperous business area that is appreciated and supported by the local market residents and by visitors from throughout the city and beyond.